Brothers Osborne Join Ram Trucks for National Ad Campaign [WATCH]
The Brothers Osborne are featured in a new national ad campaign for Ram Trucks; together, the country duo and the truck brand "Support the Port" by renovating an historic theater in Port Saint Joe, Fla.
Readers can press play above to watch the first commercial in the campaign. Viewers will see the Osbornes driving one of the latest Ram truck models and performing a concert inside the theater, after helping to make some repairs to the venue.
"We’re really excited to be helping in the renovation of the Port Saint Joe Theatre in partnership with Ram Trucks and their #RamNation initiative," the Brothers shared on social media, along with a teaser for the ad. The commercial will premiere on Wednesday night (June 6) during the 2018 CMT Music Awards.
Port Saint Joe is the name of the Brothers Osborne's most recent album, which was released in April. The project was recorded in the titular small coastal town, where the brothers say they had one of the most "enjoyable recording experiences" of their lives. The renovation project showcased in the ad included replacing the iconic neon marquee sign at the historic theater, which has stood as a symbol of hope and progress for the town of Port Saint Joe; a special performance of the Brothers Osborne song "While You Still Can" soundtracks the commercial.
The Brothers Osborne recently revealed their collaborative project with Dierks Bentley, "Burning Man," which appears on Bentley's forthcoming new album, The Mountain. The Osbornes are also on tour with Bentley this summer, as part of his aptly named Mountain High Tour; the trek also includes up-and-coming country act Lanco.
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